An Integrated Senior Creative specialising in Digital Strategy and Art Direction for Fashion, Lifestyle & Beauty Brands.
I specialise in fashion, digital innovation and visual storytelling. I have a strong network of photographers and industry talent which I bring into projects to transform brands. As a proven team leader, collaborator and multi-channel strategic thinker, I’ve been asked to speak at various events such as: Drapers Digital Festival: The Social Impact of Creative Content, The Hoxton Hotel: A Conscious Career, Central St.Martins: Alumni Speaker Event, London College of Fashion: How to break into the Industry.
I have over 10 years professional experience in the following:
Creating and launching Ecommerce websites
Re-branding Companies and creating fresh identities
Shoot Creative Direction: Look books, Ecommerce, Social Media and Content campaigns.
Creating multi-channel editorial content (e.g. social, email, online)
Recruiting photographers, stylists and other industry talent
Shoot production and on-the-day management
Model Casting
I have worked with a range of established global brands both in-house and agency-side including
Ralph Lauren, Vogue (UK and China), ASOS, Pringle of Scotland, MTV, The South Kensington Club, Uzma Bozai, Little Mistress and most recently the rebrand of ethical brand People Tree.
I have a multi-channel role as head of ecommerce and brand creative, and along with managing a team of designers, I am responsible for creating engaging customer experiences online. This includes everything from seasonal marketing campaigns, creative direction for shoots and developing the brand visual tone of voice — to email marketing, editorial and social media content, packaging - and look books for concessions in John Lewis and House of Fraser.
I work closely with the Content & Social, Marketing, Digital, Buying, PR, Visual Merchandising and Photography studio teams to evolve, define and communicate the brand’s visual identity.
