Luxury Travel Brands Should Adopt VR

VR is slowly but surely becoming more accessible to brands and the opportunities to create striking 360° environments that immerse consumers is becoming unavoidable. Online content is now being produced by most brands and consumed by almost everyone with a computer, which makes the industry heavily saturated with similar looking editorial. VR offers brands (with higher budgets) the opportunity to create fully immersive campaigns which set them apart.

Every brand strives to sell in an engaging and immersive narrative to its users. VR can put your consumer at the centre of the story by using a “look before you book” method where guests can explore experiences before committing to payment. VR is perfect for luxury travel brands as it allows a consumer to walk through a hotel, explore every aspect of a property room by room, suite by suite. This makes it a very powerful digital marketing and communication tool.