Case Study: Browsing Culture

For millennials in particular, purchasing doesn’t have to be the ultimate goal. One third of 13 to 34-year-olds prefer browsing to buying; they don’t go online, they live online, and browsing and researching are now an essential part of the overall shopping experience.

What does this mean for a Brand? This means that content needs to be relevant and highly editorial over all social media platforms, website, newsletters and any other digital touch points.

Who is doing this well? Matches Fashion know their key demographic and engage with them through brand ambassador and digital influencer partnerships, interviews, editorial content on the website, lifestyle posts and social media all on their web homepage. The more information they give freely to the consumer to read and soak up the more likely they are to have brand preference over their competition which in-turn converts into sales.