Case Study: Topshop X Man Repeller

Topshop’s new campaign marries digital influencer collaboration, a unique narrative, a strong brand voice and a successful cross-platform integration across its social channels. This results in a strong and powerful brand identity that positions it as an authority in the space of video content.

New product isn’t simply launched in this example but is introduced via video stories, interviews, and a photo diary. A personal, friendly and humorous tone of voice is used across platforms to create repoire with the consumer. This authentic form of communication emphasises video contents power to converse with and engage its audience more fully. 

Discover the full campaign HERE