Case Study: How to get video right for an e-com business:

Consumers now respond more effectively to video than reading text, however watching a video still remains a passive way to engage with a brand. To move forward and engage further with an audience a deeper look at how mobile, personalization and multi-channel marketing can align to build a stronger campaign is essential. 

To engage further with your audience follow these simple steps:
1.    Launch a campaign across all channels simultaneously: Work out a content calendar to keep on top of your campaign schedule and make sure video, GIFS and stills are blocked out on your shoot schedule.  
2.    Produce lots of diverse video content: Look towards answering a consumer’s problem through tutorials, editorial campaigns and trend-lead informative videos. Add text onto the film if you need to create a clearer narrative.  
3.    Embrace the GIF: It might be a FAD but everyone is loving it at the moment- it might be because the rookie mag, student aesthetic is in right now but hey, people love it!    
4.    Give your users a reason to return: Create trend lead content which is relevant to your demographics social calendar. The more relevant your video is to your target audiences real time needs, the more engagement you will receive. 
5.    Integrate video and web content: The most effective video marketing programs create a symbiotic relationship between their two owned media platforms: their video channel and their website.