Case Study: Hacks to Engage with your Audience
Having an engaged and vast audience has become an integral marketing tool for any brand or business to reach new consumers. Whether those people are reading your blog, shopping online, or engaging with your social media, it is essential you keep content consistently flowing and real-time relevant.
Here’s four quick hacks to engage further with your audience:
Storytelling: Open up about the life behind your brand...
To market at millennials means that it is in your narrative that someone will feel more engaged and connected to you. Reflecting on the journey from the beginning to current day will capture an audience's interest and make you seem more transparent as a brand. Through storytelling, you’ll build trust – which is key to modern day consumerism. The important thing is to create a narrative and characters that enable your audience to become emotionally connected to such an extent that they will want to continue to follow your story. Example of storytelling with a strong personality: Jack Daniels.
Read your audience:
Knowledge is power: Research and follow your most avid consumers, followers and brand ambassadors. Look at the content they are sharing and news they are engaging with to understand how to tweak your copy. Pull together analytic reports to see which pieces of content worked best for you and who it was that spent the longest reading them. Now think these ambassadors are one of the reasons you are where you are today, nothing will encourage this group to engage further than starting up conversations with them and sharing their content.
Share other's content and comments:
To engage fully with your consumer you need to produce content which answers questions that your audience has about your particular industry. To share third party content by businesses which are linked to your industry will help you to been seen as a leader in your field by being at the forefront of breaking news as well as supplying your consumer with useful knowledge. If this becomes consistent the audience will remember to come to you for advice and knowledge.
“80% of marketers share 3rd-party content in order to improve company visibility and buzz. Engagement goes both ways. Share the content of your followers, including consumers and other companies, and let them know that you have done so. They will often share your content or posts in return”. Curata
Repost Evergreen Content
Social media moves fast, so if you’re sharing your evergreen content only when it’s new, most people won’t see it. If you have relevant content sitting in your archives, schedule social posts to promote it to a new audience.