Case Study: Understanding the Process

There is a real benefit to understanding the process of making video content end to end, from strategy, to commissioning, to production, to distribution and pitching.

• GIFS: If you learn the process of producing a gif from concept to creation you become more aware of the possibilities. 
• Knowing boundaries of what a photographer can achieve in a limited time frame and when to push the creative comes with experience and if you have gained a background in photography of video production before then then team are less likely to say no when you come up with a crazy concepts.
• Understand the adobe suite and how much you can pack into post production, this can help on shoot with time limits and for the graphic designers post shoot .