Portfolio: Festibel

CONTENT CONCEPTS FOR CONSUMERS

Objective

To produce content which resonates with the target audience to sit alongside Festibelle and Little Black Book pages. The objective is to increase organic engagement with audience, improve SEO and search rankings, create valued collaborations with designers and digital influencers.

Goals

To increase average time session of each user on site, lower bounce rate due to content being relevant for the audience, have the audience shares content on personal social media platforms, drive traffic to and from the website which will help to rank higher on search engines. 

Solution

Produce content which will engage with the target audience by filling every page with organic content which does not sell to the reader however answers the questions they have been looking for on festival style, guides and more. 

Pro’s for Blog or E-commerce website:

Editorial content is how digital natives consumer brands, to create partnerships with brands without losing the quality of festibel and avoiding looking like one has sold out to brands I would suggest creating as much organic content around each brand as possible. This will also increase SEO for the website and will encourage the target audience to share content which will create further viability for the site.  

Pro’s for Wholesale Brands: 

This is also a great way for brands to gain greater exposure for their brand story to a new audience and gaining greater conversion rates to website. With posts and products linking to their website and directly to where you can buy the item it should increase sales for the brand.

www.festibel.com