Portfolio: Orlebar Brown
Social Strategy Audit
When approaching a new client or starting a project with a brand for the first time I would suggest always starting with an audit. If introductions are what you need then this can work as a conversation starter and introduce the company to your knowledge base and understanding of their market placement.
Image credit: Mr Porter
The break down:
2. What is the brand doing well;
Fluidity of Art Direction which runs seamlessly over all social media platforms, in particular over instagram Key content topics covered for the target demographic Informative copy to help consumers become aware of the latest collection drops and practicalities of the garments Innovative hashtag campaigns: #SnapShorts app competition #Everydayexplorers #obsaroundtheworld Collaborations with interesting artists and through this engaging conversations created for the blog
2. How would I improve the Social Media Strategy;
Fully integrated campaigns which run across all social platforms and website simultaneously and to coincide with the e- commerce and retails collection drops. A further outreach to digital influencers and brand ambassadors who represent travel, luxury and an aspirational lifestyle. Tailor the content and copy for each platform, currently the content produced runs parallel over all platforms. I would suggest: Twitter: ask more questions and pursue further conversations engagement Facebook: more competitions and informative information about the products Instagram: The key focus should be on photography and blogger outreach driven
3. How would I improve the Content Strategy;
The key with successful content is to answer the consumers wants and needs through supplying them with information which relates indirectly to Orlebar Brown. For example one could focus on how to get fit to pull off those new shorts when going on a beach vacation, where to fly to and the best restaurants at that location, how to style a pair of beach shorts (upselling), what to read on holiday This can be achieved many ways, please see below for suggestions of lifestyle driven content; Fitness tutorials with recognised personal trainers Vlog travel diaries with global fashion or lifestyle digital influencers How to wear videos with a stylist from a publication such as Man About Town Linking up with a travel agent to produce travel guides to accompany online orders
4. Reaching out to the right people;
Connecting with people and brands which would be of interest to the target audience allows Orlebar Brown to reach new audiences almost organically. Please see to the left a few suggestions of brands and digital influencers which could align with the Orlebar Brown brand.
5. Competitors Content Ideas
Image credit: Mr Porter
Click me for the official slideshow of the Orlebar Brown Audit